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Maldives Today

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Shops That Fail to Display Prices Face Fines of up to MVR250,000

The Economic Ministry says it keeps receiving complaints about goods on sale without visible prices and will monitor businesses under the Consumer Protection Act.

By Maldives Today

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The front of a shop with an 'sto Smart Store' sign above a decorated entrance, with people gathered outside.
The STO Smart Store in Malé at its opening in July 2023. (photo credit: President's Office)

Businesses that put goods on sale without clearly showing their prices will be monitored and fined under the Consumer Protection Act, the Ministry of Economic Development, Transport and Trade said in a notice on 14 October.

The ministry said in the notice, reference (IUL)101-AS/101/2026/29, that it continued to receive complaints that many goods for sale in shops did not carry a price customers could clearly see.

It reminded businesses that Article 16(a) of the Consumer Protection Act (Law No. 12/2020) prohibits displaying goods for sale unless the buyer can clearly tell their price, and asked all businesses that sell goods to comply.

How Prices Must Be Shown

According to the notice, a price counts as displayed under the Act only if it is:

  • written on the goods themselves, or on a tag or sticker attached to them; or
  • shown where the goods are kept, in a way that makes clear which item the price belongs to.

The Act also requires the price to clearly relate to the item. Where goods are discounted or on offer, it requires the original price to be shown.

Fines and Closure

The ministry said it would monitor compliance under Article 66 of the Act and fine businesses found in breach under Article 84.

Article 84 sets the fines the ministry can impose when its monitoring finds a breach:

WhoFineOther action
IndividualMVR1,000–100,000Period set to correct the breach
Company or other legal entityMVR1,500–250,000Period set to correct the breach
Breach not corrected in timeMVR5,000–250,000Premises may be closed for up to six months

The notice does not set a grace period before monitoring begins, and it does not say how customers should report shops that do not display prices. The ministry’s letterhead lists its hotline as 1500.

Price Controls on Essentials

The Consumer Protection Act was published in the Government Gazette on 31 August 2020 and replaced the 1996 consumer protection law.

The notice follows other measures by the ministry on retail prices this year. On 11 October, it said the State Trading Organization had begun distributing essential items across the country at STO-standardised prices, after President Dr Mohamed Muizzu expanded the national essential items list from 26 to 80 items.

In July, it launched AguMagu, an app showing the lowest, average and highest prices of everyday items across shops. In August, it opened the platform to all stores in the Maldives.

On 22 September, the ministry said it had inspected 24 businesses the previous day as part of efforts to identify those operating in violation of regulations. It found 22 compliant and issued a closure notice to one.

Reporting by Maldives Today

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