'Journey to the Sunny Side' begins in Germany, Austria

'Journey to the Sunny Side' begins in Germany, Austria

Maldives Marketing and Public Relations Corporation (MMPRC) will host a promotional debut of its serialised roadshow, 'Journey to the Sunny Side', in Germany and Austria.

The sixth edition of the MMPRC marketing roadshow campaign, Maldives Roadshow in Germany and Austria is being held at three prominent cities in Germany, including Cologne, Frankfurt and Munich from September 16- 18, and subsequently in Vienna, Austria, on September 19.

The four-city roadshow targets the German speaking market to maximise Maldives' brand exposure. This event will serve as a platform for Maldives tourism industry partners to showcase products and network with top travel trade industry partners to increase tourist arrivals from these target markets.

Seven companies from Maldives' tourism industry are participating in this roadshow to create potential opportunities and to further strengthen the relationship with the German and Austrian tour operators.

In addition to the destination presentation and one-to-one networking sessions during the event, a raffle draw winner will be chosen from each city to spend holidays in Maldives, with sponsorship from LUX* North Male Atoll.

According to MMPRC, Maldivian industry partners have extended support to the “Journey to the Sunny Side” series roadshows.

Germany is ranked fifth for highest performing markets to Maldives accounting for 7.2 percent of the total market share with 71,479 tourist arrivals according to arrival figures of first half of 2019.

This is a 10.4 percent increment compared to the first six months of 2018.

Further, Austria also showed a growth of 9.3 percent with a total of 13,415 tourist arrivals compared to the same period of 2018.

MMPRC revealed intentions to further bolster the number of arrivals from these markets with additional activities throughout the year.